Contributed by Joe Bonner
A panel for the ScienceWriters 2010 Meeting
Congratulations to panel member Danielle Brigida, whose work as the National Wildlife Foundation's digital marketing manager has earned that nonprofit one of the five spots in Mashable's list of top enterprises using social media:
The woman behind much of the effort is Danielle Brigida, the Digital Media Marketing Manager at NWF. Each department runs its own social network feed with Brigida acting more as a social media consultant to help NWF connect. “We’re reconnecting with people we may not be able to touch personally,” Brigida says, noting that some of the NWF’s long-term members “now feel more connected than ever because we can reach them on Facebook.”
As far as converting the NWF staff, Brigida used the strategy “if you use it right, it feels right,” and turned skeptics into social media enthusiasts and evangelists.
The Mashable post credits the NWF's use of "individual channels, communities and accounts to update and connect with its unique audiences." To learn more about Brigida's efforts at NWF, stop by our workshop.
Contributed by Joe Bonner
My Washington, DC-based communications consultancy is called don't get caught because I help clients make sure they don't get caught unprepared, with strategies, training and content. I'm the author of the DGC blog and The Eloquent Woman, a blog on women and public speaking. Learning guitar, love to cook, and passionate about connecting smart people. I've got two other business-focused blogs, and one about vegetables and cooking and community-supported agriculture. I've also helped organize a panel for the Science Writers 2010 Meeting, with a blog about that session.
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